Friday, June 23, 2006

Longwood University

LU Uncut

This was a very fun project. We created a mini-series based around, unveiling the unknown life of a Longwood student. This is one of many videos that we created. Longwood came to us because they knew their campus had a great culture but their was a disconnect with that story being told by the staff. So we gave Six students cameras and sent them out into the campus to collect footage.
When they returned their footage was immature, poorly lit, with terrible sound and bad interviews. Perfect! That is exactly what we wanted. The result is a highly excepted video for incoming students and an unprecidented %16 increase in admission applications.
LU Uncut

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